Peter Reynolds is a writer, consultant, proud Welshman, president of CLEAR and an expert in the science, medicine, law and politics of cannabis.
Starting as an advertising copywriter, Peter worked as a creative director in some of London’s leading ad agencies through the 1980s. He developed special expertise in healthcare and medical markets, worked as consultant to many NHS organisations, pharmaceutical companies and as a medical journalist.
His interest in cannabis started as a teenage experiment but quickly moved into politics. He first gave evidence on the subject to Parliament in 1983 and has contributed to every Parliamentary inquiry since. In 2011 he was elected leader of the Legalise Cannabis Alliance which, using his expertise in marketing, he rebranded and relaunched as CLEAR Cannabis Law Reform, initially as a political party. He stood as a parliamentary candidate in the 2012 Corby by-election.
CLEAR is now the longest established cannabis group in the UK with a follower base and membership that exceeds all other UK drugs policy groups combined. He has spoken at many conferences and debates including the Oxford Union. In a famous series of six debates at universities he went head to head with Peter Hitchens, winning all except one.
Currently, as well as his role in CLEAR and CannaPro, the trade association for the UK’s medicinal cannabis, CBD and hemp businesses, he works as a consultant to several major international companies on cannabis licensing, marketing and product development.